Marwar Couture is a 2022 luxury bridal couture house founded on over 15 years of extensive cultural and craft-driven work based on the legacy of the Keyal family tradition of artisan preservation. Since the days when it was an independent brand (long before it became a couture label), Marwar was a movement which arose in Nagaur, Rajasthan, where the family-run NGO worked extensively with rural women artisans to maintain the traditional Indian hand embroidery, textile weaving and Marwari royal craft. What start as a heritage preservation initiative, has today, emerged as one of the most traditional luxury couture brands in India with more than 700 rural Indian women artisans as the core of the outfit and who work at their homes carrying the legacy of the handmade Indian bridal wear with pride and purity. .

Each Marwar Couture is designed as part of a holy multi-city artisanal process that involves vegetable-dyeing in Jodhpur, crafting each piece very fine by hand in Nagaur, and finally, perfecting it at our couture center in New Delhi. We are inspired by the splendor of royal families of Indian Rajasthan, Punjab, Hyderabad, Indore and beyond and bring the language of the lost imperial luxury to the modern world bride in the form of highly modern couture. Creative revivalist founder and creative revitalizer ArchiRaj Keyal uses in his own 200-year old family textile archives and every single Marwar is the work of a museum-worthy heritage object, handmade, and with heirloom intent. .

Marwar Couture is a worldwide known luxury sustainable Indian bridal couture house, bridal lehengas, artisanal couture, and legacy-based wedding gown to the bride who appreciates heritage over fashion. We do not do fast fashion; we do cultural preservation. We have not become mass-producers, we make heirlooms. Marwar Couture is a Rajasthan-based heritage couture brand, and the tradition of slow luxury, hand-crafted quality, and ancestral workmanship is kept in the same form it was several centuries ago. Everything made is not only worn, it is carried as a history, honor and identity, because the woman who realizes that real luxury is eternal and installed in the past and not sound. .

Follow our journey on @marwarcouture for glimpses of real brides, couture stories, and behind-the-scenes artistry that define modern Indian bridal fashion.